Toei Animation

Toei Animation is a anime/manga company
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A Japanese animation studio.

One of Japan's biggest animation studios, behind such hits as Sailor Moon, Saint Seiya, Dragon Ball, and Pretty Cure.


Originally founded in 1948 as Japan Animated Films, in 1956 the company was purchased by Toei Co. Ltd. and became Toei Douga; in 1998 it became Toei Animation. A variety of famous anime producers have worked at Toei, including Hayao Miyazaki, Go Nagai, and Isao Takahata.

The company's first and most important acquisition was Nippon Doga, the small studio formed in 1947 by Sanae Yamamoto and Kenzo Masaoka. The company was known as Toei Doga until 1998, when the doga part of its name was translated into English as Toei Animation. For simplicity's sake, we have referred to the company as Toei Animation throughout this book. As the inheritor of Japan's prewar Early Anime tradition, and as the instigator of Japan's postwar feature anime, Toei can be seen as the cradle of the modern Japanese animation business.

Its movie releases included early classics of Japanese feature animation, including Little Norse Prince and Puss in Boots, whose leading feline Perrault remains the studio's mascot character. Despite its successes, it was unable to compete at a local level with the higher-budget releases of Disney, and enjoyed longer term success in television-some of its early work including Ken the Wolf Boy, Little Witch Sally, and Tiger Mask. As a feature of the move into TV and the same general slump in finances that killed off Mushi Production, Toei put many staff on temporary or freelance contracts in the early 1970s. A number of them responded by forming their own limited companies as suppliers to Toei, leading to the foundation of many of the small studios of today.

As one of the largest production studios, Toei's home in north Tokyo's Nerima Ward attracted other anime specialty companies, both spin-offs and originals (the situation is analogous to Hewlett-Packard and California's Silicon Valley).Today, Nerima is the site of dozens of other production houses, as well as several of the best-known manga creators. More recent successes for the studio have included Interstella 5555, Pretty Cure, and One Piece, which took the studio's work to a wide international audience.
General Information Edit
Company Name Toei Animation
Japanese Name: 東映アニメーション株式会社,
Romaji Name: Tōei Animēshon Kabushiki-gaisha
Street Address 2-10-5 Higashi Ohizumi
City Nerima, Tokyo
Country Japan
Contact Email
Phone Number
Date Founded Jan. 23, 1948, midnight
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