Sci Fi Channel Wusses Out, Becomes SyFy

Topic started by gia on March 16, 2009. Last post by Niko 5 years, 4 months ago.
Post by gia (3,032 posts) See mini bio Level 13


The concept of “sci-fi” has long been associated with geeks, nerds, and other social outcasts, thanks to stuff like Star Wars and Star Trek being so nice and obsess-able. (Never mind that sci-fi flicks have had plenty of time in the “cool” limelight-- look at, for example, films like Independence Day and Jurassic Park.)


Rather than put forth more effort to try and change this association (or, god forbid, embrace it?), the Sci Fi Channel is changing its name to SyFy. I could not make up this kind of story; I'm not that creative. Tim Brooks, who helped launch the channel, offers that the name “Sci Fi” is too limiting, referring to critics who whine that not everything on the channel is, in fact, science fiction.


But you really have to read down to the bottom of the original article to find the real reason for the name swap:


“We need an umbrella brand we can attach to new businesses: Sci Fi games, Sci Fi kids. It does no use to attach ‘Sci Fi’ because there’s hundreds of sci-fi Web sites and sci-fi publications. So it’s changing your name without changing your name,” Mr. Howe said.


Look, guys, quit giving me this BS about how “Syfy” is going to broaden your appeal. You did it for search engine optimization. Admit it and move on.


In an effort to relate this to anime more directly: if you try to go to scifi.com to look up what anime is playing this AniMonday, and the site doesn't appear? Try syfy.com. (The network will change over to the new site at an unspecified future date.)


Hey, maybe they'll change the name of AniMonday to “Annie Mundy.”

Post by Acer (5,676 posts) See mini bio Level 11
I commented about this at CV and SYFY looks like a child thought it up. Changing the name wont change the way people view the channel or the shows that air.
Post by DJTyrant (118 posts) See mini bio Level 2
All I have is...

/facepalm
Post by Ruby_Alexandrine (78 posts) See mini bio Level 2
Why use the phonetic spelling of Sci Fi?  Its looks childish. 
Post by GMan (282 posts) See mini bio Level 11
Staff

As I mentioned at CV, I don't really like it.  But whatever.  I just hope this doesn't mean they're going to stray in their programming.
Post by Niko (865 posts) See mini bio Level 8
Wow. This is almost as stupid as SciFi showing wrestling.

It's not like it needs search engine optimization. The first two links for scifi, sci-fi and sci fi on Google and Yahoo are both SciFi.com sites.
Post by JELEINEN (49 posts) See mini bio Level 1
"Why use the phonetic spelling of Sci Fi?  Its looks childish."

Ask any older SF fan, and they'll tell you the correct pronunciation is "skiffy."  Personally, if they're going to change it, they should've gone the Greek route and called it, "Psi Phi."
Post by rocketbomber (226 posts) See mini bio Level 9
[*raises hand*]

older SF fan here, and yes: to second JELEINEN, that should be 'skiffy'.

In fact, back in the day, oh, last century sometime when I was in college I was checking out the listings on whatever-it-was-before-it-was-the-TV-Guide-channel and as the grid slowly scrolled past a roommate asked the question, "What's the Skiffy Channel?  Is that new?"

Hell, change the name to NOVA.  Unless that's a PBS thing.  Prolly is.  Damn, all the good names are trademarked, copyrighted, or cyber-squatted.  (I went through dozens of names last year trying to find something to use for my website.)


Post by Devilly (5,329 posts) See mini bio Level 10
GMan said:
"
As I mentioned at CV, I don't really like it.  But whatever.  I just hope this doesn't mean they're going to stray in their programming.
"
Yeah hope that they wont cancel stuff like Ghost Hun........wait wut am i saying? its there main income XD
Post by Sigue (860 posts) See mini bio Level 8
This will mean nothing to me since most of my mentions of SciFi/SyFy are vocal. I don't see the point of this change... Damned mainstream media.
Post by transgojobot (122 posts) See mini bio Level 2
This is about as silly as The Nashville Network's transition to SPIKE.
Post by Niko (865 posts) See mini bio Level 8
transgojobot said:
"This is about as silly as The Nashville Network's transition to SPIKE.
"
Crap. I'd forgotten about that. I don't know how to feel about that, being from the Nashville area.

But more importantly, this is what worries me. With the Spike name came a content overhaul into what it is today. A more frightening example is the TechTV into G4 debacle. TechTV becoming G4 overhauled its content into something that was neither TechTV or the original G4.

With SciFi becoming SyFy, what content changes will it bring? SciFi had their best year in '08 because of scifi programming like Battlestar Galactica, Stargate, Doctor Who, Eureka and a slew of other shows either original or syndicated. What the hell will they show now, especially with BSG and Stargate being done and no new Who for another year or so?

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