Rather than put forth more effort to try and change this association (or, god forbid, embrace it?), the Sci Fi Channel is changing its name to SyFy. I could not make up this kind of story; I'm not that creative. Tim Brooks, who helped launch the channel, offers that the name “Sci Fi” is too limiting, referring to critics who whine that not everything on the channel is, in fact, science fiction.
But you really have to read down to the bottom of the original article to find the real reason for the name swap:
“We need an umbrella brand we can attach to new businesses: Sci Fi games, Sci Fi kids. It does no use to attach ‘Sci Fi’ because there’s hundreds of sci-fi Web sites and sci-fi publications. So it’s changing your name without changing your name,” Mr. Howe said.
Look, guys, quit giving me this BS about how “Syfy” is going to broaden your appeal. You did it for search engine optimization. Admit it and move on.
In an effort to relate this to anime more directly: if you try to go to scifi.com to look up what anime is playing this AniMonday, and the site doesn't appear? Try syfy.com. (The network will change over to the new site at an unspecified future date.)
Hey, maybe they'll change the name of AniMonday to “Annie Mundy.”