Marketing strategy then. Make a good trailer and nabs your buyers. I was caught by them again, but I don't really buy a lot of games last year.
And that's why you never trust trailers. It's always better to listen to word of mouth and reviews.
Speaking of reviews, here's the review round up for Mario Kart 8.
Mario Kart 8 Review Round up
Shacknews -- 8/10
"Although Mario Kart is on its eighth game across 22 years and eight consoles, this entry doesn't feel like it’s content to retread old ground. Instead, it shows how Nintendo can put its experience, even with some dips in quality, to use making a standout game. With the addition of new visual capabilities, stellar track design, and a continued slow march toward modern online functionality, this is the best the series has been since the GameCube era. If Mario Kart 8 is showing its age, it's a spry octogenarian if I ever saw one." [Full review]
GameSpot -- 8/10
"Nintendo has done an admirable job of keeping Mario Kart relevant. How many franchises can you think of that have remained in top form for more than two decades? Not too many. I do admit that my first impression of Mario Kart 8 was pretty close to a yawn. Mario Kart is one of my favorite franchises, but it's hard to get excited for the same old thing. But the more I played, the more I appreciated the many small changes, and grew to love my time in the Mushroom Kingdom. And now that yawn has changed to a shout of joy. It's more Mario Kart! I'm happy Nintendo still understands what makes this series so darn fun." [Full review]
GameTrailers -- 8.6/10
"Not everything is perfect, but Mario Kart 8's stellar visuals, tight controls, and improved online experience make it a great racing game that embraces Nintendo's lighthearted nature. It’s still one of the best in the business when it comes to multiplayer experiences, something we've all come to expect from the Mario Kart series. The overall high quality of the game is so impressive that it doesn't really matter that much that the zero-gravity gimmick barely adds anything that's truly new. Next time around, though, Nintendo might need to come up with new tricks if it hopes to keep us coming back for more." [Full review]
IGN -- 9/10
"Mario Kart 8 is the best kart racing game Nintendo has made in a long time. It strikes a careful balance between refining old ideas while introducing fresh new ones. Admittedly, its gorgeous graphics and jazzy orchestrated soundtrack bolster its presentation, but you're getting a lot more than just looks with this one-- although I spent an awful lot of time gawking at the details in slow-motion, the fast and furious pace of racing with friends both locally and online is what really kept me coming back." [Full review]
Polygon -- 9/10
"It doesn't bring massive innovations to the formula, but it's overflowing in that Nintendo magic that makes it so easy to forget about minor shortcomings. Its gorgeous looks and tightly developed sense of speed ensured that I was never left unhappy after a race, even when I blew it and came in near the end. What more could I ask for than a game that keeps me smiling even when I lose?" [Full review]
USA Today -- 4/4
"There's a reason millions of video game players have invested in Mario Kart. It's a satisfying social racing game, highly enjoyable regardless whether you play solo or with friends." [Full review]
Eurogamer -- 10/10
"Video game players are familiar with the law of diminishing returns. Even as new entries in a series tirelessly improve upon their predecessors, our interest nevertheless wanes; with games, improved is somehow less exciting than new. Mario Kart 8 is a rare thing, then: the best entry in a series and the most exciting yet." [Full review]
Destructoid -- 9/10
"Mario Kart 8 is my favorite series entry since Double Dash, and if it gets arena battle tracks at some point by way of DLC, it will be a near-perfect package. Its vibrant visuals will hold up for years to come, ensuring that the game will withstand the test of time, and it will be a staple in my household for a long, long while." [Full review]
Credits to Gamespot for doing all the heavy lifting.