...Damn, I hate it when I come up with a headline so awesome and descriptive that I barely even need to type up the actual article!
But there you have it: ICv2 reports that Toys'r'Us is expanding Pokemon's presence in its stores. There are new display areas (particularly in the video game departments), and the Toys'r'Us in Times Square will have a dedicated Pokemon Boutique.
Somehow, that name seems completely not right. Shouldn't it be a Poketique? Or better yet, a Pokezaar? Well, anyway, I TOLD YOU IT WASN'T OVER.