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Bonk is a pretty great book--I need to finish reading it, but it's both hilarious and informative, and Mary Roach is awesome at any rate. I don't think I've made it quite that far as that chapter, but I do know of the studies that reported a disconnect between physical and mental arousal in women (I think the report I read also mentioned that women showed similiar amounts of arousal to both men and women, which might also explain yuri a bit...but don't quote me on that).
 
The physical/mental disconnect is interesting--I don't know how much of that is biological in origin and how much is due to societal programming (the whole "lie back and think of England" attitude, and the Madonna-whore complex), but it's almost the reverse problem men have. No one tells us that physical and mental arousal are different, so men have the annoying tendency to conflate the two, or (worse) forget about the mental aspect and go for the physical.
 
I don't think there'll ever really be any straight-up reason that explains once and for all why girls like yaoi, for the same reason that we'll never have clear explanations for the popularity of the Heathcliff and Rochester windsome male tsundere bastaards.

Why do people find it so strange?  Honestly, I don't see a bunch of articles on "Why do men like chicks making out with each other?"   I think it's just a sign that women's sexuality still can't be freely and equally expressed without people having to examine their psychology with the implication that something odd must be happening, and most of them do it in the most amateur sense possible.     At least the next time girls who don't like it go 'ewww' and feel the need to dissect us we can point them to this post and say "you evidently like it too; you just won't admit it."  Which, come to think of it, is a major yaoi theme. ;P

@OneGreatTurtle: I'm totally loving Bonk. I think I'm going to move into Pride and Prejudice and Zombies afterwards (speaking of popular tsundere male characters, Mssr. Darcy), but I may go back and read either Stiff or Spook, her two other books (on death and the afterlife, respectively). :D
 
@sunflower said:

" Why do people find it so strange?  Honestly, I don't see a bunch of articles on "Why do men like chicks making out with each other?"   I think it's just a sign that women's sexuality still can't be freely and equally expressed without people having to examine their psychology with the implication that something odd must be happening, and most of them do it in the most amateur sense possible.     At least the next time girls who don't like it go 'ewww' and feel the need to dissect us we can point them to this post and say "you evidently like it too; you just won't admit it."  Which, come to think of it, is a major yaoi theme. ;P "

Actually, a quick search for "why do men like lesbian porn" turns up plenty of results-- I believe there are still more men in psychological research than women, but as more women move into it we do start to see more research being done on why men think and, ahem, act the way they do.

@gia: Pride and Prejudice and Zombies is probably a good followup, but I'm waiting to read that until after I read Pride and Prejudice proper. The same company has put out a new one titled Sense and Sensibility and Sea Monsters. I hope they don't overdo it and ruin the joke, but we'll always have Mike Resnik and his alternate-world Teddy Roosevelt stories.
 
Meanwhile I need to read The Taming of the Shrew so I can get some Shakespearean tsundere action going on--and speaking of, when are we going to get the anime version with Rie Kugimiya playing Kate?
 
@sunflower: I don't find it strange at all--I'm a firm believer in equal-opportunity offense, and if, as you say, I enjoy girl-on-girl action then it follows that I have zero right to criticize girls enjoying guy-on-guy action. There's nothing weird about it whether you're male or female.
 
Incidentally, the lack of in-depth discussion on male sexual physiology is the one complaint I had with Bonk. I want to know how crazy I am too. :(

Hell I just thought it worked that way, men like to see chicks get it on and girls like to see dudes get it on, am I right?

Ahh ... This is the kind of weird research and discussions I always miss the most while stuck in prison. Good to see Gia is still hard at work being a big perv! >.<;

@OneGreatTurtle: You'd probably have to talk to Gonzo about doing Taming of the Shrew, and they don't seem to have the money to do much of anything right now. Besides which, they'd probably make it like, Taming of the Shrew-- WITH VAMPIRES!!! or something silly like that. (If anyone's not getting the reference: they did Count of Monte Cristo-- IN SPACE!!! and Romeo and Juliet-- ON A FLOATING ISLAND WITH PEGASUSES!!!)
 
That said, I'd still watch it.
 
@Emandudeguyperson: Men are more inclined to admit to it, but there's probably some truth to that assessment...though I also am of the opinion that there are a lot of other reasons why women get into BL, with all its very specific tropes (rape/coersion, very defined top/bottom roles, very effeminate guys, etc), as opposed to, say, live-action gay porn, which (relatively) few women enjoy. Even yaoi and BL fans don't seek out much live-action gay porn.

That's some interesting stuff........

@Lan: I don't think BL's become dominant over heterosexuality at all, just noisier because the yaoi fangirls are loud, and because everyone else seems to have to perform amateur analysis on what makes us tick, which irritates the hell out of me.  If I want psychoanalysis I'll go hire a professional. (and btw, I don't consider Gia's article to be in the annoying category, being about the physiological responses of women to sexual stimuli). 
 
But shoujo still sells way more than yaoi volumes almost ever do, though there is the occasional BL volume that breaks into the top ten.  If you check Japanese sales for shoujo volumes, the popular ones hit in the hundreds of thousands the first week of sales, whereas it's considered amazing for a BL volume to hit in the tens of thousands (and by comparison, some shounen sells in the millions).   Most het romance supporters, in manga as in novels, tend to be quiet consumers of massive numbers of books.

It's not really strange that yaoi is targeted at women.  That's what yaoi is by its definition.  If it's not targeted at women, it's not yaoi, it's gay.  (BTW, on my BL-focused community only 59% of the readers consider themselves to be straight (I've had about 600 people respond).  The rest are gay, lesbian, bi, pansexual, etc.; just an interesting thing to note. ^_^)  
 
Anyway, when sexuality for women became more of an open thing in the 60s, women wanted this expressed in all kinds of sexualized romance, and they wrote their own stories to fill those needs.  Slash, BL (though it was shounen ai then), and romance novels with sexually adventurous heroines, all for women readers, all took off in the 70s. The publishers responded to a group that bought and gave them more (Did you know romance novels make up almost 50% of all mass market fiction sales? That's a powerful lot of money.)  Women who love romance and erotica of all kinds support their love.  So BL and romance novels and slash genres arose around the same times, are created by women, and supported by a huge groups of mostly female consumers.  Most sales are in het romance, but het or BL, women want it, create it, and put their money where their mouths are and buy it.
 
So I don't see this debate as het vs mxm, but rather about a blossoming of different flavors of eroticized romance for women, and that seems to make people uncomfortable.  Which is what makes me think it all comes back to women's sexuality.

Uh, that study seems to imply that men are a close minded lot when it comes to sex.
 
I've seen examples of this in my art work. I often draw these Code Geass parody comics of my devArt page. In one in particular The sight gag at the end has Schneizel, completely nude, being spanked by his attendant, Kanon. For what ever reason, girls adore this image.
 
This happened again when I did a parody where lelouch didn't realize who he was in such emotional distress that he didn't realize who he was tlaking to and accidentally said something he regretted to Suzaku. This again got great female reactions.
 
I find my female audience is much more open to both any male or female nudity I draw, but my male audience gets uncomfortable with male nudity. I always tell them that I'll take their complaints seriously the day I get a guy complaining about the size of breasts on the women I draw.

@sunflower said:

"But shoujo still sells way more than yaoi volumes almost ever do, though there is the occasional BL volume that breaks into the top ten. "

It is worth noting, however-- a Media Blasters rep tells me that yaoi sells better than their straight hentai. :)

@gia: I noticed the other day that nearly ALL the adult DVDs in the R1 market are straight-themed (or at least aimed mostly at men). Meanwhile the adult manga market in the US is nearly dominated by yaoi--a predominantly female market.
 
There's counterexamples of both, obviously, but it felt at a glance to be a sharply divided line.