The winner of the contest will score a Fernandez ZO-3 model guitar with Bleach decor, designed in collaboration with Studio Pierrot, the studio behind the Bleach anime. You may actually remember the guitars; back in October '08 three guitars were designed, two for regular release and one-- the Death and Strawberry, which is what this contest is giving away --as a limited edition.
All you have to do is fill out your info, give up your e-mail addy to Sega's advertisers, and maybe sell away your soul, and you'll get an entry into the contest. Check it out here.
Humbucker, actually.
Also gituar looks meh, only cool thing is the name.