Anime Vice News

Sunrise x Pizza Hut Love Still Goin' Strong

Sunrise collaborates with Pizza Hut-- again.

Probably all of you remember C.C.'s love for Pizza Hut in Code Geass. And oh, there was a lot of love: I even got a little Pizza Hut foldable box with Geass characters on it in one of my imported magazines. It became a fun in-joke with the fandom (especially C.C. as “Pizza the Butt,” so called for her, ahem, unique assets).


But will the same goofy promo magic work for Sora wo Kakeru Shoujo, Sunrise's new self-parody show? Only time will tell now, because the collaboration's already been announced. Among other things, Pizza Hut will be offering a SoraKake pizza box, what appears to be a cell phone wallpaper, cell phone ringtone, and access to a few other possibilities (including, interestingly, a set of trading figures featuring SoraKake, My-HiME, and Mai-Otome).


I haven't been looking-- have any of you spotted Pizza Hut in recent episodes of the show? Will it have the product placement that made the collaboration so famous in Geass?

yuetheguardianon March 9, 2009 at 2:09 p.m.
with the english version of code geass the pizza hut advertisments got wiped darn shame to.
Nebson March 9, 2009 at 3:41 p.m.
@yuetheguardian

It wasn't the dub's fault.  The Japanese DVDs of the series remove such advertisments, which is what the dub uses for their release.
Nikoon March 9, 2009 at 4:14 p.m.
I would have loved to see the US Pizza Hut try to go forward with a Code Geass campaign.
RedRoseson March 9, 2009 at 4:17 p.m.
Niko said:
"I would have loved to see the US Pizza Hut try to go forward with a Code Geass campaign.
"
I don't think companies like Pizza Hut in the US will see any type of potential for backing up an anime series. It's still pretty niche (minus things like Pokemon...) so they won't gain that much if they did give any revenue to Code Geass.

It would be cool though... go Cheese-kun~
giaon March 9, 2009 at 5:06 p.m.
Besides, it's too easy to import goofy little plastic toys from Japan =P No Geass Happy Meals, probably!

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