Anime Vice News

San Francisco Manga Cafe Closes Shop


I heard about this while I was in San Francisco for the New People Center opening, but Deb's post has the official word: Manga Cafe Mika, a manga reading cafe in the Kintetsu Mall in Japantown, San Francisco, is closing.

The downside: San Francisco natives won't have a place to go and read manga in Japanese (the Kinokuniya bookstore frowns on that...and shrinkwraps everything).

The upside? Manga Cafe Mika is selling ALL of its manga-- at a buck a pop. Mostly wrapped up in entire-series "bricks." They've already sold out of their English manga (it apparently went fast), but if you want some Japanese manga-- especially some of the classics --you can score a sweet deal.

As for why the business is closing, co-owner Bruce Nakahida says that they just didn't read the market right.
"We misread the anime and manga business in the U.S. -- it's completely different (than it is in Japan)...America doesn't have the cultural awareness of this kind of business...Maybe if we were in a different location, like near a university or college -- or maybe if it was part of a real café, where we could serve food and drinks."
Deb has a few other observations that she thinks made a difference, and she notes that there's still Nix Manga Cafe in LA. And for those willing to be hobotaku, there's still every Borders and Barnes and Noble out there.

(Protip: don't be a hobotaku, and if you MUST, try  not to block the aisles and manga for the people who want to buy 'em.)
Zeouterlimitson Aug. 20, 2009 at 11:15 a.m.
Unfortunately I'm not at all surprised.
 
Infact when you/Jtor (I don't remember where I read it) posted about it originally I thought that it seemed like an un-sustainable business.
HeeroYuyon Aug. 20, 2009 at 12:12 p.m.
I had actually thought about the concept of a manga cafe in the US a year or so ago, but I remember from my calculations that the number of customers you'd need regularly to keep it going was fairly unrealistic when you factor in the niche nature of anime and manga in the US (even on the West coast). 
 
There is no "MUST" be a hobotaku. If you've got time to laze around getting in my way (and others') at Borders, you have time to get a job and then buy your stuff.
lanaswifton Aug. 20, 2009 at 12:36 p.m.
Fucking kids fucking blocking all the shelves. Some of us want to buy a goddamn book, you know?
rocketbomberon Aug. 20, 2009 at 1:50 p.m.
My thought is that Nakashida is on to something with his insights:  location is very important and you need something to sell while the kids hang out in your shop  (something folks are willing to pay for, like food and drinks) -- and that an hourly fee doesn't work quite the same in America when the customers are used to sitting and reading books for free, for hours and hours and hours. 
 
It's a shame that these thoughts only occur to him when the business is closing; if he had put the same effort in before opening they might still be a going concern. 
 
as for buying manga in bookstores -- I typically buy the first copy to come in, snagging 'em right out of the box in the back room, before they even make it to the shelf and before the hobotaku can get their grubby, greasy mitts on 'em.   There are some advantages to working at a bookstore.
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