Anime Vice News

Real WTF Wednesday: Coca-Cola Loves Air Gear

Air Gear reaches into Coca-Cola’s deep pockets.


Product placement in anime/manga is nothing new; hell if it wasn’t for Code Geass, Pizza Hut would be out of business. Now things have changed. Instead of the product just showing up in the background in some random panel, the entire story is about the product. Such is the case with Oh! Great’s Air Gear, which just launched an exclusive side-story in Coca-Cola’s Happy Teen’s Club. Though this is only available to club members; more specifically, happy teens, all 12 of them. To be a member you have to register (do it all in Japanese), and declare that you are between 13 and 19 years old.

Since I’m a honest man, I can not in good nature sign up for the Happy Teen Club. But I can sort of guess what the story is going to be about. After a hard day’s race on their Air Trecks Ikki and crew need some sort of beverage to qualm their unyielding thirst. Thankfully Coca-Cola is there and everyone’s happy. But wait! Cell descends from the heavens holding a Pepsi and declares that only one drink can rule them all. Which begins the Pepsi Presents: The Cell Games.

So go now young ones and sign up, learn what troubles await our heroes and how their problems can be washed away with delicious soda.

[Via Comic Natalie]
TigerUppercuton March 3, 2010 at 3:25 p.m.
Man i used to love Air Gear, but have fallen behind. Is it worth catching up to?
FoxxFireArt moderator on March 4, 2010 at 12:57 a.m.
Did Pizza Hut really sell that well from Code Geass? I do remember seeing a real photo of that odd looking pizza that was shown in the second season. Looks like it had little pigs in a blanket for a crust.
I kind of blame Pizza Hut for the reason we wont get that Code Geass DS RPG in the US. The Pizza Hut boxes are all through that game. I think they are the treasure chests and there are logo signs. 
So, that's a problem with those kind of placements if they can keep us from getting content in the US.
 
I haven't drank a soda in a few years now. I do buy a two liter once ever few months though. The stuff works wonders on a clogged drain and pouring one down every few months keeps them running well. Honestly, it's scary how well a two liter of cola works as a clog remover.

Dig Deeper into Air Gear

A delinquent known as Ikki who learns that his sisters are secretly members of a race team using Air Treks, a special motorized roller skate.

Edit/View the Wiki
Hit the Forums (3 Posts)
Add/View Images (63 Images)
Watch Some Videos
Pokemon Black and White Looks Delicious in Motion

First video of a Pokemon battle in Black and White.

Comment & Win: One Piece Vol. 52, 53

Time for a giveaway folks! Now, act civil, we don't want anyone to get hurt in the mad rush to win.

Beginner's Guide to FLCL

Gainax's madcap, surrealist anime, broken down for new viewers.

Ballz Deep

Steve gets intimately close to Dragon Ball Z, for science!

Top 3 Awful Anime Dubs

Grit your teeth and get your ear plugs ready cause this week we're taking on the three most amazingly bad dubs of all time!

Community Spotlight 10/24/2014

Still looking for a Halloween costume idea? Perhaps these users have some suggestions for you.

NARUTO Ch. 696 Review

Sasuke isn't the villain we want. He's the villain this series deserves.

CHAIKA THE COFFIN PRINCESS - AVENGING BATTLE #1 -- Special Review

It's not about big swords anymore...

Fall 2014 Anime Simulcast Guide

What's flipping off the stream this season?

So... What Ripped Off DRAGON BALL?

#22-23-- Retro Review. Here comes a new challenger!

PARASYTE - THE MAXIM #2 -- Watch & Learn

This ain't your daddy's cartoons... again!

WOLF GIRL AND BLACK PRINCE #1 -- Special Review

Anime for fans of 50 SHADES OF GREY...?

ONE PIECE #666 -- Special Review

Bad filler.

WOLF GIRL AND BLACK PRINCE #1 -- Special Review

Anime for fans of 50 SHADES OF GREY...?

Fall 2014 Anime Simulcast Guide

What's flipping off the stream this season?

CHAIKA THE COFFIN PRINCESS - AVENGING BATTLE #1 -- Special Review

It's not about big swords anymore...

PSYCHO-PASS 2 #2 -- Watch & Learn

The secret lessons of smoking?

Anime Caption Contest! -- 10/21/14

I usually try to write something clever or snarky here but the Parasyte screencap is creeping me out too much... caption contest!

PARASYTE - THE MAXIM #2 -- Watch & Learn

This ain't your daddy's cartoons... again!

GUGURE! KOKKURI-SAN #1 -- Special Review

Prepare for the strangeness.

IS ANIME-INSPIRED CLOTHING ON THE RISE?

More importantly, is Michael Jordan a secret anime fan???

Mandatory Network

Submissions can take several hours to be approved.

Save ChangesCancel