Real WTF Wednesday: Coca-Cola Loves Air Gear

Product placement in anime/manga is nothing new; hell if it wasn’t for Code Geass, Pizza Hut would be out of business. Now things have changed. Instead of the product just showing up in the background in some random panel, the entire story is about the product. Such is the case with Oh! Great’s Air Gear, which just launched an exclusive side-story in Coca-Cola’s Happy Teen’s Club. Though this is only available to club members; more specifically, happy teens, all 12 of them. To be a member you have to register (do it all in Japanese), and declare that you are between 13 and 19 years old.

Since I’m a honest man, I can not in good nature sign up for the Happy Teen Club. But I can sort of guess what the story is going to be about. After a hard day’s race on their Air Trecks Ikki and crew need some sort of beverage to qualm their unyielding thirst. Thankfully Coca-Cola is there and everyone’s happy. But wait! Cell descends from the heavens holding a Pepsi and declares that only one drink can rule them all. Which begins the Pepsi Presents: The Cell Games.

So go now young ones and sign up, learn what troubles await our heroes and how their problems can be washed away with delicious soda.

[Via Comic Natalie]