Anime Vice News

Production I.G Wins Best Brand Award

#147 out of 9,211 ads in Japan? Not bad!

In 2009, Production I.G-- best known for such lofty titles as Eden of the East, xxxHOLiC, Ghost in the Shell, and Patlabor --established a new project. The project was bold. It was daring. It was funny. It was an ad...for a sports drink.

Yes, Production I.G created ads for a drink called Aquarius, and according to anime!anime!, those ads have placed Aquarius into of the top 1,000 brands of 2009. That may not sound like a lot, but over 9,000 (no, literally-- 9,211) ads were eligible. Of those I.G's ads weren't just in the top thousand, they actually placed #147.
 
 Congratulations, Production I.G! Without further ado, here is one of the ads in question. 
 
 
What do you think? I would buy this drink. I could stand to be a better golfer.
MrBooboon Jan. 28, 2010 at 11:56 a.m.
Seems kinda lame to me. I don't know what that says about the other commercials or my view of things.
giaon Jan. 28, 2010 at 12:04 p.m.
@MrBoobo: Well, it's not like I.G is the only company that does animation for pay as well as for their own original works ;)
Konandaon Jan. 28, 2010 at 1:42 p.m.

Yep that definitely looks like a Japanese energy/sports drink commerical.

John_Martoneon Jan. 28, 2010 at 3:51 p.m.

You know, I had an idea for a video game like that. The golf parts that is. It would be like... devil may cry meets tiger woods golf.

Like, one stage you're playing on the back of a titan, and have to complete all 18 holes before he wakes up from his nap. Plus, before you can swing, you have to fight through zombies to get to the ball.

Add in ninja techniques of a golfer (shadow clone the golf balls in air and use the best landing, etc .etc) and you've got a great game.

giaon Jan. 29, 2010 at 12:10 p.m.
@John_Martone: I feel like I've seen that golf game before, but I can't quite put my finger on it.

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