Not only that, but 500 shops are participating in this particular marketing orgy, and they will accept the money as, you know, actual money. Of course, I'm not sure exactly how much you'll have to spend in order to get it, or how long they'll be good for, but it'll be cute for the kids and/or creepy Hello Kitty-obsessed fans. (See also: Hello, Wedding Dress.)
On the other hand, I could see a certain amount of sort of "ironic hipster" cred in using Hello Kitty money to buy something really horrible and/or raunchy. I wonder if any porn shops are participating?
What sort of weird thing would you want to buy with Hello Kitty money?
Whats the exchange rate to £'s?
Hello Kitty Money!
I will then buy Pucca merchendise!
I'd get a monopoly on it and than sell it to crazed fans that would pay a fortune for it. Actually I don't know what I would buy with Hello Kitty money. Probably some trinket since I assume that is what these merchants are selling.
Food vendors I assume as well.
I'd buy food with cats... as currency... not in the meal, that'd be silly.
Southern east Asia, South America and Eastern Europe say hi. Also special shoutout to cat's from China.
*note some graphic content in the second one.*