It's actually a really odd product. Apparently a joint venture between Sanrio and German brewery Beck's, the labeling is pink and even sports a “female” symbol a well as Hello Kitty's doubtlessly intoxicated face...but the bottle is still a manly green, which, um, is really ugly with pink, if you ask me. I mean, I could have forgiven the big burly BECKS logo, but couldn't they have switched to a clear bottle, or even just a more standard brownish tint? I dunno.
Of course, this is hardly Hello Kitty's first alcoholic beverage-- after all, she was created in 1974, so she's ben legal for almost 15 years. She's hawked her own wine, sake, martinis, you name it. And I'm willing to bet that there are some bars in Japan with drinks illicitly named after the pop culture icon (and maybe some with legit drinks too).
That said...if someone came to your con party with a six-pack of these, and you were legally of age to drink...would you?