But what is the company going to do here? For the most part it's going to handle Dentsu's interest in a variety of franchises, such as the Deltora Quest anime-- which is based on a series of novels written by Australian author Emily Rodda; the books are published by Scholastic. Other franchises Dentsu will manage are Chub City (toys) and Mameshiba (a character-based franchise). Here, have some Mameshiba:
I also wonder: Dentsu was once invested in Geneon Entertainment, which if I recall caused some problems when a dying Geneon attempted to strike a deal for ADV to handle the sales and marketing; I believe there was a conflict between investors (Dentsu with Geneon, ADV with Sojitz), but that's only if memory serves.
On to more practical matters: I don't think we're going to see Dentsu pick up any of the anime that's usually marketed to us in North America, but it's entirely possible that it'll find a way to be involved in whatever may be the next Naruto-- or Pokemon. It'll be interesting to watch in the meantime.