Anime Vice News

Broccoli Japan Still In a Rough Spot

Japanese company Broccoli is not doing well.

The Akihabara AniBro Gamers Store
The Akihabara AniBro Gamers Store
We were already pretty aware that Japanese company Broccoli wasn't doing so hot, since they closed down their American-based branch, Broccoli International USA. But animeanime! reported on the company's difficulties last week with regards to its year-end account settlement announcements-- Anime Vice intern Eric has translated the report for us, and BIUSA wasn't even mentioned. Oof.

Broccoli's profits dropped by 4%, and their operating losses were ¥448,000,000-- about six and a half times what they were last year, ¥69,000,000. Broccoli's net loss: ¥838,000,000. That's about $8.43 million USD, which isn't exactly an amount to sneeze at. It was so much that Broccoli actually used it as an excuse to file their report late.

Even their store fronts aren't doing well-- the Akihabara store has seen sales drop by 7.2%, while all the OTHER branches have falllen by 10.2%.

It's not all completely dismal news, however:

“...Broccoli’s entertainment branch, who oversees manufacturing, marketing and wholesale operations, last year experienced a boom in trading cards, CDs and other items. Especially with business sales, their trading-card game “Silver Blitz Lycee” has seen a significant increase. This among other factors have contributed to a profit of ¥297,100,000 for the entertainment branch, an increase of 2.4% over last year. “


Broccoli also hopes that its partnership with Animate will help things out, setting their sales target at an 11.4% increase by February 2010. Here's hoping they succeed!
kiroshimatsuon May 4, 2009 at 12:15 p.m.
Their boom seems more like a cough in comparison to their losses... They need to shrink down quick or expand to internet sales quick.

Dig Deeper into Broccoli

A Japanese company that publishes manga, trading card games, and merchandise, among other things. They also run shops with Animate, called AniBro Gamers.

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