Anime Vice News

Bang Zoom Pres: "Anime is Going to Die"

A well-meaning, if alarmist, plea from the English dub company.

Bang Zoom! president Eric Sherman wrote an editorial on the AnimeTV blog yesterday titled "Anime - R.I.P." and declaring that "Anime is going to die," referring, of course, to fans' proclivity to downloading anime illicitly rather than buying it.

      
      

 I'm rather torn on the piece personally, folks. On the one hand, anime and manga hobbyists-- that is, after all, what we all are --are appallingly unwilling to spend money in support of the main chunk of their hobby. Hundreds of dollars are spent on trips to cons, costumes, figures, and other merchandise, but DVDs? Not so much. 

On the other hand, the piece seems awfully alarmist-- and the man runs a company that specializes in English dubbing. Is it "anime" that's going to die, or Bang Zoom! as more and more studios experiment with sub-only releases? Sherman offers no facts, no inciting event, nothing but ranting and a few attempts to guilt and scare the reader.  
 
He signs off suggesting that if people don't buy more anime, they won't be getting any new Bang Zoom dubs by this time next year-- which seems to me a problem more for dub fans, who ARE more likely to buy, than for fansub downloaders.

In any case, there's more than enough preaching going on in the piece that I don't feel the need to chime in with my own thoughts; you can read Sherman's piece here, and make up your own mind.
crusader8463on April 26, 2010 at 7:44 a.m.
It doesn't matter what the industry is, when ever it's hit with hard times all the chicken littles come out of the wood work screaming the end of times in article after article in hopes of guilting people into buying things they other wise wouldn't. At worst there will be less variety available to the consumers, but nothing, short of the medium itself becoming stagnant and refusing to do anything but rehash the same crap over and over, will kill the medium. Going through lots of changes as various companies close and open, as well as the variety of anime decreasing as companies focus on "sure things", sure that happens all the time, but nothing will kill anime.
GWOtakuon April 26, 2010 at 7:52 a.m.
You know, this isn't new, but it isn't wrong either. The bottom line is that the industry is only going to keep going if fans buy anime. That's just the truth. Look at Neo-ADV, a.k.a. Section23/Sentai Filmworks. They recovered. They sold anime sub-only. They're releasing many of those series with dubs now, and why? Fans purchased those DVD's instead of settling for torrented fansubs. Now we learn that Golgo 13 is coming in the summer, and it will have a dub from the start. They're climbing out of that hole, but it didn't just happen. Fans supported them. 
 
To be sure, part of the blame lies with some companies (in some cases urged on by corporate overlords, as happened with Geneon) pushing their luck. Many third-rate anime were licensed and dubbed during the "anime boom" that had no realistic chance of covering their costs.
 
But it's not all about the industry. It's also about the fans. FUNimation licenses Big Windup! It doesn't want season two because not enough fans bought the first season. The same happened to Kodocha and Galaxy Railways, and so on. Now look at Spice and Wolf. Season one came, now season two will come. Clearly because fans purchased it.  
 
People wish that the Gurren Lagann movies were dubbed. Me too. Well, did you buy the DVD's for the series? I'm guilty, by the way. I settled for watching it on SyFy.
 
Today, streaming is becoming more and more common. Many anime are available legally on the internet long before they hit DVD. Everyone can try most titles before they ever buy them. This is ad-supported and there's actually money involved! And yet, anyone who's searched knows that there are torrents for Fullmetal Alchemist Brotherhood. This is insane. For some people, fansubbing is assuredly about false prestige and ego massaging instead of spreading anime around. How many older anime are practically ghosts to most of the fandom because "fans" try to sub the most current thing even if it's legally available on a legitimate website?  
 
Money talks. So talk!
YotaruVegetaon April 26, 2010 at 7:52 a.m.
Yep, it's all our faults. We should all commit suicide en masse. Freaking jerks.
Lydian_Selon April 26, 2010 at 7:53 a.m.
I am more than willing to throw fistfulls of cash at retailers for dvds but the sad fact is very little is released in my country & a large portion of internet streaming is region locked. In Australia Naurto Shippuuden was only released on dvd in March of this year.
Gundampilotspazon April 26, 2010 at 8 a.m.
So a company that has been bleeding for three years is going to close? Why am I not shocked? 
zynon April 26, 2010 at 8:04 a.m.
WUT?!  NO WAI!
 
Long Live Anime!
Oishi_47on April 26, 2010 at 8:06 a.m.
@Gundampilotspaz: The big revelation to take away from this article is that Bang Zoom is still around this time of this year. 
Dreamon April 26, 2010 at 8:07 a.m.
The entire piece has one major flaw that it's not acknowledging: fansubbing plays a big role in allowing American distributors to determine what are the most popular titles amongst fans receiving the most buzz and what there is to license. To be blunt, without fansubs, distributors would be going through a minefield of blindly picking up on titles folks haven't seen or heard of and getting random titles without knowing if fans like them would be a hit-or-miss process and a company like Bang Zoom would be out of a job quickly.
 
Another issue is adapting to changing trends which this article also fails to address. Funimation and Viz have realized that more people are watching their favorite anime titles online and have started to create video sites or creating channels on sites like Youtube and Hulu for folks to have a legal means of watching any titles they have licensed or in the case of Funi, picking up streaming rights to titles that just recently came out in Japan. The same case with Crunchyroll being a legal means for folks to legally watch their favorite anime titles that have yet to be licensed. But still, not everyone is gonna legally buy or watch these titles because either the site doesn't have them (especially the case with older or niche titles) or they think themselves to be better at translating a title than the companies having to pay for the rights to stream or distribute said titles. 
 
What I'm trying to get at is that there's no easy answer to resolve the issue of the anime fansub scene and this has been the case for many years now. Fansubs are both beneficial and a problem for the anime industry at large.
GWOtakuon April 26, 2010 at 8:13 a.m.
Yeah, early subs (legal or otherwise) do spread awareness. But that's not enough if that awareness doesn't translate into the attention that a title deserves. And ultimately, that does come down to the actions of the consumer.
CrazyCanuckon April 26, 2010 at 8:21 a.m.
Unfortunately I can't afford to buy anime due to the fact I have no money to spare.  Also I would like to point out that Bang Zoom hasn't produced anything I would torrent let alone buy.  That I side I think I'll take his advise and burn my modem, smash my computer, and hang myself.
JDon April 26, 2010 at 8:23 a.m.
BZ does game dubs too, what about that?  They do dubs for TV, so even if cheapskates don't buy DVDs, if they watch the anime that gets on TV, that should help.
 
The login system sucks, it doesn't allow my web browser to remember name & password.  I can't think of any other site that does it like this.
ilikewhitericeon April 26, 2010 at 8:30 a.m.
While I can agree somewhat that fans that download fan-subs are partially to blame(myself included) for the decline in the anime market, I think the bigger reasons are just a decline in the the economy as a whole and the lackluster anime being produced in recent years. I know I used to buy DVDs from Suncoast every week collecting entire series when I was in high school but now moneys in a pinch and I can afford to pick up series that I honestly don't feel are worth even being brought over to the US. Once the industry starts producing anime and manga that are actually good coupled with the economy turning around people will start buying again, maybe.... Another thought is the industry hasn't really found a more efficient distribution. Nearly all the anime I view is fan-subs because is free, fast, convenient, and for the most part I feel they haven't been tainted/edited by American licensor-es. If they could find a way to distribute in ways like CrunchyRoll or better yet official bit torrents. I would sign up so fast. The only other way they are going to get my money is if they release Legend of Galactic Heroes, I'd bankrupt myself for that.
Krison April 26, 2010 at 8:35 a.m.
I keep hearing about Big Windup, and how great it is.  But I really wonder, because it must have sold absolutely horribly for them to give up on it so quickly.  I don't think the first season had been out very long before they announced they wouldn't bring over the second.  I was pretty surprised; it didn't seem like it even got a chance.  It was like poor PiQ magazine, that got all of four issues before getting axed.   
  
Anyway, when FUNi and Viz are the ones crying doom around every corner, that's when I'll get really worried.  But they both seem to be doing perfectly fine.  And as someone mentioned, ADV/Section 23 seems to be crawling slowly out of its hole.  The industry looks fairly healthy when you watch them.  Viz is a power house, but FUNi keeps rescuing titles left and right, redistributing Geneon's works, simulcasting, moving many titles to BR, etc.
YotaruVegetaon April 26, 2010 at 8:51 a.m.
The anime industry reminds me of alcoholics. No, it's not your fault you are in the situation you are. It's everyone around you who failed!
ShadowKnight508 moderator on April 26, 2010 at 8:52 a.m.
I support the Anime industry....I have bought 21 episodes of FullMetal Alchemist and 20 episodes of Bleach off of the PS Store on my PS3 (along with several episodes of Devil May Cry). I would buy the DVD sets and manga, but there is almost no market for anime/manga where I live and the nearest anime/manga shop is a 3-hour and 152 mile drive from where I live....
relentlessflameon April 26, 2010 at 8:58 a.m.
These sorts of articles show that some people in the industry still don't "get" the new generation of fans at all.  The Internet is the new TV.  It doesn't matter to the new generation if the content is licensed, unlicensed, legal or not -- if they want content, they'll find it online.  And if it's online, they'll watch it.  This whole "theft, robbery, shop-lifting, ... downloading" and so on is like speaking Greek in this context; it's just video on the Internet, so they watch it.  That's how they watch every other "TV show" out there that they don't so happen to catch on TV.  And in fact, most people don't even download anymore; they just stream it.  The whole idea of "you shouldn't be allowed to watch it unless you've paid for the DVD" is completely obsolete and has no parallel in their thinking.  Those of us who are older and have been in the fandom longer get it because we know the history, but you have to ask yourself: in a world where every video is at your fingertips and available instantly, who needs discs?  In that reality, the only reason to buy something is as a memento/tribute, and not every show (just like American TV, movies watched in theatres, and so on) is worthy of memorabilia.
 
Obviously there are deep flaws in the above thinking that put it completely at odds with today's business models and legal environment.  But if that's the "premise", this sort of guilt trip article isn't going to do anything but confuse.  What is the article telling fans to do?  To buy without watching?  Or are we expecting them to understand that watching video x on site y is bad, but if they watch it on site z it's okay, but that still doesn't absolve them of the duty to buy DVDs just because that's how Bang Zoom makes money.  What?  How are the uninitiated supposed to understand this?  There's a whole new generation of fans out there whose entire anime experience has avoided the R1 industry entirely, so how can we expect them to care about Bang Zoom?  It seems to me that the only people who will understand this article are the small and shrinking group of fans left over from the anime bubble who've lived under the old business model because it was all there was.  And as Gia alluded to here, they're probably already the ones most likely to buy DVDs because they see the value in dubs.  The rest probably won't close the window and go back to downloading torrents; they'll close the window and wonder what that torrent/DVD stuff was all about and go back to simply watching videos on the Web.  That's how much the market has changed.
ilikewhitericeon April 26, 2010 at 9:49 a.m.
@relentlessflame: totally agree.
HSaabedraon April 26, 2010 at 9:54 a.m.
Guilt-tripping doesn't work for anyone. You're better off demonstrating why its better to buy and then leaving it up to the person to decide.
YotaruVegetaon April 26, 2010 at 10:02 a.m.
What is the name of the bang Zoom president again? Was it Crybaby McGee? Oh, I'm so bad with names.
 
I will totally cop to watching scans- in the past. I've gone totally legit now; between legal online streams and renting DVDs, I'm all set! There are a very few anime I would like to see that are not licensed, but I am patient.
newaveon April 26, 2010 at 10:18 a.m.
in some ways i do agree with this article. any way you look at it it's stealing....however i also think that the anime companies need to get more creative....and this article proves my point....he wrights.
if there is no one paying for this content, it just won’t be made anymore. If no one bought tickets to a Lady Ga Ga show, she would not do the tour. That’s just how it works.
 
this is true. however i am sure that her album was stolen a million times over. so she makes her money in other ways. like concerts and merchandise. the same way anime did well in the 80s. no one was buying tapes of voltron and robotech. but i know i for one had all the toys.

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