Anime Vice News

Bad Surprise: Shojo Beat Shutting Down

The Shojo Beat news, and some of the commentary that's been running around the 'net.

You may have already heard the news that's been slamming the manga blogosphere all day: VIZ is shutting down its Shojo Beat magazine, which hasn't been accepting new subscriptions for several weeks and will reportedly shift all current subscribers over to Shonen Jump after the mag's last issue runs-- the July issue, which should come out in June.

Now, I'm waiting on VIZ to get back to me with some comment, but in the meantime, let's go through some of the reactions.

The Comics Reporter and others find it odd that the female-focused magazine would shift readers to Shonen Jump, but it actually makes more sense than it might seem to on the surface. First off, female readers in Japan and North America as a whole tend to follow shounen series as often as shoujo series (much more than male readers follow shoujo). The most popular mangabon in Japan with women is Shounen Jump, after all. And it makes a lot of sense as a business decision: in addition to shedding whatever weight Shojo Beat was carrying, Shonen Jump gets a sudden boost in subscriber numbers, which could potentially boost the selling price of ads in the mag.

The Honolulu Star-Bulletin's Jason Yadao suggests that the reason for Shojo Beat's lesser popularity is that VIZ's “big three” in shoujo are Vampire Knight, Nana, and Ouran High School Host Club, of which only Vampire Knight has been running in the magazine. By contrast, Shonen Jump has Naruto, One Piece, and Bleach still running. Of course, the fact of the matter is that even VIZ's “big three” in shoujo aren't anywhere near as big as Shonen Jump's, and looking at the rest of the manga line, there aren't a lot of obvious best-selling titles. Popular titles, sure, like Honey & Clover, Love*Com, S*A, Skip Beat!, and others, but none that we're seeing a lot of on the sales charts.

Kuri-Ousity, who has done a fair bit of the detective work here, finds that some retailers are still listing an August Shojo Beat, which contrasts with word from the magazine servicing company Alini. Probably safer to bet on the July issue being last, however.

We're still without commentary from some of the leading manga experts, which I'm sure will be appearing within the next day or two. Stay tuned here for more, including (I hope!) some official word from VIZ.

Sources: ANN, The Comics Reporter, Kuriousity, JSYadao@Twitter
Schwindelmagieron May 19, 2009 at 10:51 a.m.
Awww But I liked Shojo Beat...
First Anime Insider and now this. What a downer. ><
Nikoon May 19, 2009 at 11:04 a.m.
It's sad to see another comic anthology fall.
Zeouterlimitson May 19, 2009 at 11:04 a.m.
Wow, that is a very busy cover (which I am not a fan of, prefer the EDGE style covers).
 Of course the magazine certainly isn't designed to appeal to me.
Sad to hear this, print is having such a hard time this past decade.
kratos1010on May 19, 2009 at 12:36 p.m.
Its kinda sad, but most good manga doesnt get run in the monthly books.

Dig Deeper into Viz Media

One of the largest manga and anime publishers in North America.

Edit/View the Wiki
Hit the Forums (53 Posts)
Add/View Images (1 Image)
Watch Some Videos (4 Videos)
Pokemon Black and White Looks Delicious in Motion

First video of a Pokemon battle in Black and White.

Comment & Win: One Piece Vol. 52, 53

Time for a giveaway folks! Now, act civil, we don't want anyone to get hurt in the mad rush to win.

Beginner's Guide to FLCL

Gainax's madcap, surrealist anime, broken down for new viewers.

Ballz Deep

Steve gets intimately close to Dragon Ball Z, for science!

Top 3 Awful Anime Dubs

Grit your teeth and get your ear plugs ready cause this week we're taking on the three most amazingly bad dubs of all time!

Pick Anime Vice's Most Rockin' AMV! Part 4: Halloween

Vicers, let's make some noise for this month's AMV contest! Show me your Inner Monster!

ONE PIECE #665 – Watch & Learn

Who deserves a spin-off anyway?

Live-Action GHOST IN THE SHELL Starring Scarlett Johansson?

Black Widow turns her aim on dolls?

NARUTO Ch. 695 Review

Let them fight, Kishimoto.

WHEN SUPERNATURAL BATTLES BECOME COMMONPLACE #1 -- Special Review

It's all just a play, isn't it?

PSYCHO-PASS 2 #1 -- Special Review

The true thought-provoking sci-fi is back.

MYSTERIOUS JOKER #1 -- Special Review

Not since the 80's has anime been fun like this...

YOUR LIE IN APRIL -- Special Review

Cuteness doesn't cut it, this time.

Pick Anime Vice's Most Rockin' AMV! Part 4: Halloween

Vicers, let's make some noise for this month's AMV contest! Show me your Inner Monster!

Live-Action GHOST IN THE SHELL Starring Scarlett Johansson?

Black Widow turns her aim on dolls?

FATE/STAY NIGHT: UNLIMITED BLADE WORKS

In the heart, or in the brain?

ONE PIECE #665 – Watch & Learn

Who deserves a spin-off anyway?

PSYCHO-PASS 2 #1 -- Special Review

The true thought-provoking sci-fi is back.

YOUR LIE IN APRIL -- Special Review

Cuteness doesn't cut it, this time.

NARUTO Ch. 695 Review

Let them fight, Kishimoto.

WHEN SUPERNATURAL BATTLES BECOME COMMONPLACE #1 -- Special Review

It's all just a play, isn't it?

Mandatory Network

Submissions can take several hours to be approved.

Save ChangesCancel