Natsume Hyuuga (Hyuuga Natsume 日向 棗) is the male protagonist of Gakuen Alice.
Natsume is Mikan's rival, and, as the series progresses, love interest.
Natsume possesses the Fire Alice, which is considered to be a Dangerous Ability Type. He is the only special star in the Elementary Branch. Natsume is a smart student but often, he ditches classes. He has many followers and has Ruka Nogi as his best friend. He has a sister named Aoi Hyuuga, who was held captive by Persona. His mother is Kaoru Hyuuga who possessed the Memory Manipulating Alice. His father, along with Aoi and him, has the Fire Alice.
Natsume is voiced by Romi Paku in the anime.