How Moe Saved Christmas...Err, Ugo

Topic started by gia on Jan. 26, 2009. Last post by Shii 5 years, 5 months ago.
Post by gia (3,032 posts) See mini bio Level 13

Earlier I reported on moe-fication being used to try and save hikikomori and NEETs from unfulfilling lives at their computers. Now I have another tale of moe girls saving the day, and in this case “the day” is “the small town of Ugo, Japan.” The city's population was in decline, and sales of their rice crop were down...until someone came up with a brilliant idea.


  


The city hired mangaka to illustrate a moe girl for the front of their rice bags. Not only did this boost the sales of the rice, it also gave tourism to the area a serious bump (perhaps because desperate otaku hope that the girl is based on a real Ugo city resident?). Now ugo is selling moe curry, strawberries, and more.


Oh, moe. What can't you do? I bet if we just handed some moe-girl pamphlets out in the Middle East we'd have peace within six months. (Or, y'know, not.)

Post by OkazukiIchigo (350 posts) See mini bio Level 11
I almost find that hilarious, putting a moe girl on a bag of rice. But meh, more anime in products...
Post by bakatanuki (10 posts) See mini bio Level 1
I want moe rice. ;_;
Post by HeeroYuy (1,210 posts) See mini bio Level 12
Anything is possible with the power of a man's burning soul! (and to a lot of guy's, moe is a large part of a man's soul)
Whoever came up with that marketing idea is a genius.

The style of art (at least telling from the poor youtube video) looks a lot like Suzuhira Hiro's.

Damn...too bad the middle east is so sexist to the point of girls having to wear shawls and all... Otherwise that really might have worked!
Actually, on second thought, I think that would only have served to change the argument from "God is on my side!","No he's on mine!!!" to "Kagamii!!!","NO! Haruhi!!!" etc.
Post by MorpheusDreamweaver (93 posts) See mini bio Level 1
I wonder if moe-girl marketing would help any of the struggling U.S. companies. ;)
Post by Agent_Lost (1,124 posts) See mini bio Level 10
 I give it 1 years until we see a anime about the riz bag moe-girl
Post by gia (3,032 posts) See mini bio Level 13
Morpheus: I can see it now-- Chrysler-tan! Jeep-tan! GM-tan!
Post by Devilly (5,329 posts) See mini bio Level 10
gia said:
"Morpheus: I can see it now-- Chrysler-tan! Jeep-tan! GM-tan!"
LoL and dont forget the Air-force-tan! XD

Post by Lunarmoth (193 posts) See mini bio Level 5
I really don't know if this Capitalism is at it best or what. But hey as long as it works. It all about making that dollar yo.
Post by HeeroYuy (1,210 posts) See mini bio Level 12
@Devily: there's plenty more where that came from! And I've downloaded all of them! (My personal favorite is the Yayoi Mirage 2000)


Post by omo (113 posts) See mini bio Level 2
They didn't just hire any mangaka. I think that was a very important step. They hired one with a fanatical fan base.

Japan uses all kinds of anime-looking things for marketing goods and services, so that in itself was not a big deal.
Post by Devilly (5,329 posts) See mini bio Level 10
HeeroYuy said:
"@Devily: there's plenty more where that came from! And I've downloaded all of them! (My personal favorite is the Yayoi Mirage 2000)


"
LoL cool :)
Post by Shii (6 posts) See mini bio Level 9

"I came from Tokyo" ("oohh, to such a cold place! have some tea!")

I think they mean "I came from VIP wwwwwwwwwww"

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