One of the tools to draw more traffic to Anime Vice is at the heart of the GOOGLE search. I put together Makinami Mari Illustrious' profile page on Anime Vice just about the time the Evangelion 2.22 DVD was released in the US, and I've been noticing how her page in Google searches would steadily grow higher and higher. In some of my more recent searches for "Makinami Mari Illustrious". Her Anime Vice page has reached the number one result, and it's been there for some time now. Mari is no minor character that doesn't have many pages out there. She's a major new character to the Evangelion franchise. All the Evangelion fan/wikis sites have pages for her, but none of them have the same level of detail that can be found here. We even beat Wikipedia.
This can only be good news for Anime Vice with the coming release of Evangelion 3.0. People are going to be typing her name into searches, and Anime Vice will be at the top. As you can see in the Google preview image on the right. It's filled with useful information.