Love Plus, which features a standard romance visual novel story followed by a realtime girlfriend simulator, is going to make a big thing about upcoming Valentine's Day, are you?
Because according to Otasuke, it is, and its partner in romantic crime? Glico, the company behind such snacks as Pocky.
The promotion is actually a bundle package that includes the game, pocky, and a Valentine's Day card from one of the three female characters in the game. The bundle costs ¥6115 (about $68 USD); the original game by itself-- currently "sold out" --is ¥5800 (about $65), so if someone was looking to pick up the game anyway, it wouldn't be an expensive upgrade.
But for those who already own the game it would be WAY cheaper to go buy some pocky at the store and print out your own V-day card. Eesh.