Okay, admit it! I use IGN. I use the site a fair amount actually. Probably more than most people I know. Not just for video games, but occasionally for TV and movies as well. (PROTIP: Don't read IGN's spoiler-filled TV reviews until after you've already watched the episode.) I also follow IGN's Twitter account, IGNcom.
But until a few days ago, I had never thought about my relationship in IGN. On August 6 IGN ran a contest through Twitter. The tweet in question read:
Want a Droplitz PSN code? Random RT of this post gets it! Closing at 12:01 PM PST. #iloveign
So by retweeting (reposting another user's message), you're entered to win a copy of Blitz Arcades' new puzzle game Droplitz. I did just that, and then watched as my friends did the same. Then I saw Jensonb, the rebel that he is, post this:
#ihateign (Yay for random acts of inconsequential defiance/rebellion)
For those of you not familiar with all of Twitter's weird conventions, #iloveign and #ihateign are hashtags, which help give context to tweets and facilitate searches for specific topics.
But what is the purpose of the #iloveign hashtag? It could make it easier to find all the contest entries among other replies and retweets, but why use #iloveign? Why not an alternate hashtag that's more contextually relevant? Are they testing what length IGN's readers will go to in order to promote the site? Trying to create a trending topic to gain even more visibility and even more popularity?
But I don't love IGN. I don't even have an account. IGN's just another site that I happen to use from time to time. Do I love IGN? No. And most of the people using the #iloveign hashtag probably don't either. It's hard to love IGN when things like #iloveign exist.