Kotaku spotted this new ad for the game, which features its heroine Alicia-- voiced by Marina Inoue, the seiyuu behind drool-worthy anime characters like Gurren Lagann's Yoko and Sekirei's Tsukiumi –demanding that the poster's viewer join the Gallian Militia, which of course they can't do if they haven't bought the game, right? RIGHT?
What I'm not sure of is whether this ad campaign is running in the US, Japan, or both. (P.S. Anyone wanna add Valkyria to our database? There IS an anime version in the works!)