Betrayal Knows My Name

CRUNCHYROLL ANNOUNCES SIMULCAST ACQUISITION OF URAGIRI WA BOKU NO NAMAE WO
SHITTEIRU WITH KADOKAWA PICTURES

Hotaru Odagiri¹s Fantasy Adventure to Stream Through World¹s Leading Asian
Media Lifestyle Brand Same Day as Airing in Japan

San Francisco, Calif. (April 6, 2010) ­ Crunchyroll, Inc., announced today
the simulcast acquisition of Uragiri wa Boku no Namae wo Shitteiru, the
long-awaited anime adaptation of Hotaru Odagiri's fantasy adventure manga
published by Kadokawa Shoten in Monthly Asuka and animated by J.C. Staff.
Title will become available each week via Crunchyroll's premium subscription
in 480P enhanced definition the same day as first airing in Japan and for
free in standard definition with advertisements one week later. More
information is on the official Uragiri wa Boku no Namae wo Shitteiru series
page on Crunchyroll: http://www.crunchyroll.com/.

Uragiri wa Boku no Namae wo Shitteiru follows the story of Yuki Sakurai,
voiced by Japanese voiceover star Souichiro Hoshi, as an
independently-minded young man who grew up at the Asahi Orphanage. Now a
high school freshmen coming into his own, his powers start to manifest. One
day, while suddenly under attack, a tall, dark and handsome man comes to his
rescue. Seeming familiar to him, Yuki wonders who is he and why he has a
sense of déjà vu. Were they somehow connected in a past life? And what are
these powers and why are they happening? Find out more in 24 weekly
adventures that follow his story.

Crunchyroll's Japan office Representative Director Vince Shortino said:
³This is another phenomenal title from another superstar creator at Kadokawa
Shoten. Particularly with Uraboku, we are excited about unique, wide
audience it brings to Crunchyroll and the pending audience reaction to the
content.²

A live update of Crunchyroll's April 2010 lineup of simulcasts can be viewed
at http://www.crunchyroll.com/.


About Crunchyroll, Inc.

Crunchyroll is a leading global lifestyle and entertainment brand centered
around all things Asian media and operator of the largest online community,
video site and network of sites, services and devices for Japanese anime and
Asian drama in the world. For $6.95 per month or $59.95 per year,
Crunchyroll subscribers get unlimited access to anime simulcasts as soon as
one hour after broadcast in Japan and a catalog of thousands of episodes.
Through the Crunchyroll network of sites, services and devices, Crunchyroll
has over 6 million monthly unique visitors. Content on Crunchyroll is
licensed by leading media companies across Asia and the world.

Crunchyroll was founded in June 2006 and has offices in both San Francisco
and Tokyo. Crunchyroll is a pioneer and innovator in the Japanese content
business and the only video service in the world to offer hit programs
Naruto Shippuden, Tegami Bachi: Letter Bee and many others within one hour
of their first Japanese broadcasts. Crunchyroll is a member of the
Association of Japanese Animations (AJA) and Licensing International
Merchandisers' Association (LIMA) and is funded by leading venture capital
firm, Venrock, Japanese entertainment giant TV TOKYO, and a group of angel
investors representing some of the brightest and most successful minds and
entrepreneurs in Silicon Valley.

Crunchyroll acquires content from leading Asian media companies including TV
TOKYO, Fuji Television, NHK Enterprises (NEP), Yomiuri Telecasting
Corporation (YTV), Seoul Broadcasting System (SBS), Munhwa Broadcasting
Corporation (MBC), Shueisha, Kadokawa Pictures, Aniplex, Avex Entertainment,
King Records, Happinet, d-rights, Bandai Channel, Toei Animation, Tai Seng
and many others. More information can be found at
http://www.crunchyroll.com.