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A Japanese entertainment company with a US subsidiary.
Founded in 1901, Dentsu and its manifold subsidiaries form the largest advertising concern in Japan. It has long sought a series of cunning strategies in vertical integration, proclaiming that "every marketing dollar has to be spent three times." To this end, it has bought shares in radio, TV, and media companies all around the world, all the better to secure preferable deals for its advertising and product placement. Dentsu's perennial interest in graphic design and short, eye-catching snippets of film soon brought it into contact with the anime world, causing it to be a prime financer of early commercial animation and puppetry. Today, it retains strong interests within Japan in the TBS television network and also functions directly as a producer of anime including Bleach, Law of Ueki, and Animal Alley. Dentsu also bought Pioneer's entertainment division, which was renamed Geneon Entertainment, making it the owner of numerous anime including Haibane Renmei, Catnapped, and Serial Experiments Lain.
On April 16th, 2010, Dentsu announced the establishment of a wholly-owned subsidiary in the US named Dentsu Entertainment USA, which would handle the company's interest in a variety of franchises.